Containers World in Kenya hired Charliecom to design and build a new website that displays its vast catalogue of products to its users with organized ease. Following a successful website launch they re-hired us to manage their Google Ads and Increase conversions on their website.

Client Background:

Containers Kenya is the region’s leading player in the sale and lease of high-quality shipping containers and refrigerated containers (reefers).

The Challenge:

Containers Kenya has served thousands of customers with their top-of-the-line supply chain and logistical expertise, and they needed a website that could nurture their leads and support their outstanding sales team. The right web development tools would give them the boost they needed.

The shipping container industry is highly saturated and competitive, with many people spending significant time in the research stage to find the best deals.  As such, we were tasked with building a search engine friendly website and Google ads management throughout key markets to reach new audience groups whilst also capturing high-intent users to ultimate drive conversions for Containers Kenya.

The Solution:

To remedy the loss of traffic and online enquiries that Containers Kenya experienced, Charliecom Digital Marketing Team built a website www.containerskenya.com. Subsequently, Charliecom Digital Marketing also carried out the essential Search Engine Optimisation transfers and redirects from the original website to the new ones.

The Results: 

Containers Kenya now has a website that uplifts their deserving reputation as one of the best in the industry. Their team can be comforted knowing their website will be functioning as a 24/7 sales and lead generation machine.

The outcome included an increase in organic search traffic, an increase in unique website visitors and a better quality of enquiries. Both websites now enjoy good search engine rankings in Kenya.

Charliecom Digital Marketing successfully improved the overall website health, keyword positions and organic traffic to the new containers Kenya websites. There has also been a considerable increase in the quality of online enquiries.

• 42.18% increase in organic search traffic
• 74% of targeted keywords ranking on page one of Google.
• 44.34% increase in unique users between December 2020 and January 2021 (compared to the same period in 2019)
• Higher quality of enquiries with big organisations enquiring with Containers Kenya.
• Several Digital PR successes in high-quality industry-related magazines and websites