If you haven’t already heard about it, Search Engine Optimisation is the process of getting your website to rank higher in natural search results.
The higher a page ranks for a greater number of keywords/key phrases with high traffic, then the more visitors the site will receive from search engines as Google and Yahoo.
Charliecom has an experienced SEO team, which work s continuously to improve their techniques and knowledge, in order to remain ahead of the competition. We pair on-site optimization with off-site tricks and tactics, making it possible for users searching about your area of interest find you before your competitors.
To reach to the top of your rankings, then a well-planned strategy is quite essential:
1. On-site Search Engine Optimisation, our team regularly updates and edits content, HTML and the associated coding in order to increase relevance to high traffic keywords, and also prevent any problems that could occur hindering the indexing activities of search engines.
We assess your website for canonicalization issues, amending instances of broken or duplicate URL’s.
We also increase usability for both users and search engine robots by among other things creating comprehensive HTML and XML sitemaps.
We at Charliecom also are keen to make sure that all your pages comply with the W3C standards and fix any validation errors that may arise.
Improving your Meta tags and descriptions, along with strategizing new keywords for your website is not dealt with lightly.
Making sure that the content in your site is smooth-flowing and has an appropriate keyword density also goes a long way in getting you higher rankings.
2. Off-site Search Engine Optimisation activities include among other things creating both inbound and outbound links, where a great deal of effort goes into increasing their number and breadth. We also are keen to make sure that these are good quality thematically relevant links, and not from link farms and FFA (Free for All) sites where anyone can drop a link.
We also submit well written articles to top portals in your industry, and also get your site URL in top directories like DMOZ.org.
Commenting in blogs and forums and making use of social media comes in handy too.
At Charliecom, we provide you with detailed reports, outlining the progress made and areas that may need some improvement on.
The Search Engine Optimisation (SEO) Process
By understanding your search terms from the word go we can develop your website to highly search friendly and visible based on the terms that you want to be found on in the search engines.
Website Audit Report
Review the competitiveness of the client’s industry and the targeted keywords and also to review the current ranking potential of your site and backlink profile analysis.
Competitive Analysis Report
It provides vital information regarding competitors like who are your competitors, which keywords they are targeting, what are they doing to attract traffic and links.
Keyword Research
We identify keyword phrases likely to be used by potential customers. This list will comprise of keyword phrases suggested by you as well as phrases found while researching your industry and competing sites.
On-page Optimisation
We modify the title tags, meta tags, contents, HTML code, naming conventions and other on-page factors of your website to make it relevant to search engines (Google, Yahoo and Bing) for targeted keywords.
High-Quality Backlink Creations.
We acquire / request backlinks from vast array of websites to improve the ranking potential of your website in search engines and to rank for targeted keyword phrases.
Website Optimisation
We optimize all page content paying attention to accurate keyword density, optimized text and images. We also try to fix all the issues we have identified during website audit, so that the website works for the client’s business and is able to convert relevant traffic into sales or leads.
SEO Analysis
We continuously monitor the effectiveness of our SEO campaign and send you traffic and rankings reports on regular basis.
URL Optimisation
Analysis and optimization of your site’s URL structure. Change the URL names to be search engine friendly and more accurate.
Free Directory Submissions
Manual submission to all major free directories