Sometimes referred to as Online Marketing, Internet Marketing, or e-marketing, Digital marketing can be best described as the promotion/marketing of services or products over the internet. Digital marketing as such ties together the basic technical and creative aspects of the internet; this includes areas such as design, development, advertising, and sales.
Charliecom Digital Marketing Services for Growing Your Company include
- Search Engine Optimization (SEO)
- Social Media Marketing & Management
- Copy Writing
- Digital Advertising
- Pay Per Click Advertising (PPC)
Search Engine Optimization (SEO) :
Search engine optimization (SEO) is the single most important marketing channel for a small business, and if you’re not investing in it today you need to be. SEO helps search engines such as Google, Yahoo, Bing, AOL, etc to understand your website to best help a searcher find the information they’re looking for.
SEO is an ongoing process that increases your website’s visibility on search engines and in the minds of your target audience. SEO allows us to drive the right kind of traffic to produce results for your business.
Pay Per Click Advertising (PPC):
Pay Per Click Advertising – PPC also known as Paid Search Advertising is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. With PPC marketing, the advertiser has to pay a fee every time someone clicks on their ad — hence the name pay-per-click.
Pay-per-click has three main goals:
- Generate leads
- Increase sales
- Promote brand awareness
Digital Advertising :
The online marketplace is getting increasingly competitive, making it challenging to stay ahead of your competitors.
- Search advertising – on Google or Bing
- Remarketing – advertising to people who have been to your website before
- Display advertising – on the Google Display Network or with third-party providers including programmatic display advertising
- Social advertising – on Facebook, Twitter, Pinterest, Snapchat, Reddit & Instagram
- Video advertising – on YouTube & other platforms
Social Media Marketing :
Social Media has quickly become the most effective way to engage with your target audience instantly. As part of an integrated digital marketing campaign, an effective social media campaign combines good strategy and creativity
Social Media for SMEs
Over 3.8 billion people worldwide use social media – a figure expected to rise to 4.41 billion in 2025. With numbers like these, it’s clear that social media is a powerful tool for businesses.
At Charliecom, we create targeted and highly effective campaigns across Facebook, Instagram, and LinkedIn, based on customer personas which tell us where your typical customer spends their time online. We utilize techniques like remarketing, which puts your ads in front of potential customers who’ve already shown an interest in your products by visiting your website. We also target new audiences to increase your visibility across different platforms.
Our paid social media services across the different platforms include:
- Strategy Development
- Advertising & Campaign Management
- Community Management
- Effective Content Creation
- Measurement & Reporting
Search Engine Marketing
As a Google Partner, our specialist Search Engine Optimisation team uses the latest algorithm analysis to determine your website’s content needs and technical relevance.
Copy Writing :
What you say on your website, and how you say it, has everything to do with how your website visitors will respond. The text on your website shouldn’t be a throw-away or an afterthought — it’s important to communicate in a way that appeals to your potential customers.
Our creative copywriters will supercharge your content strategy and ensure it drives the results you need. Content marketing continues to flourish for one simple reason; people want high-quality, relevant and engaging content about topics that interest them, and your customers are no different.