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Light Group of Schools (LGS) comprises of successful learning institutions in Nairobi, Mombasa, and Malindi with the brand names of Light Academy and Light International Schools.

The school offers a Kenyan 844 System and a Cambridge International Curriculum. The school has 8 Schools across Kenya in Nairobi, Mombasa and Malindi.

At a time when people are spending considerably more time at home, many parents are looking for virtual schooling to facilitate continuity of learning during the Covid-19 pandemic period. As a result, Light Group of Schools created a Virtual Learning Curriculum offering courses that today’s prospective students and parents want.

The Challenge:

The school’s competition had begun advertising on digital platforms increasing volume, and our client’s on-page ad positions began decreasing. With higher competition for key search phrases, our client’s account was becoming far more expensive and providing a poor return on their investment.

The Solution

Charliecom rebuilt the customer’s ad accounts in Google, Facebook, Instagram & YouTube from the ground up, splitting them into meaningful campaigns that targeted specific demographics. Charliecom built Ad Groups within each campaign and created ads targeting audiences within each location group. As a result, Ad engagement began increasing, which lowered the cost-per-click for the client’s Ads.

The Results: 

Since working with Light International Schools

• Generated over 150 enquiries in 2 months.
• Light International Schools increased their student applications by 70% month on month.
• Implemented consistent Facebook messaging, taking advantage of the change in audiences’ behaviours due to COVID-19.
• Achieved a cost per lead of just $3.5.
• Achieved a CTR of 4%
• Improved website traffic quality resulted in an 85% decrease in bounce rate for Light International Schools
• Worked closely with the internal team of the business in the development of the marketing campaign.

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Services We Offered: Website Design, Search Engine Optimization, Website Hosting, & Google Analytics

Website : www.balloonsafari.co.ke

Engagement Period: February 2019 – Ongoing

Client Background:

Balloon Safaris is a hot air balloon company that operates daily hot air balloon safaris in Masai Mara, Kenya. The client hired Charliecom Digital Marketing Agency to build a new website that displays its vast catalog of products to its users with organized ease. Following a successful website launch, they re-hired us to manage their Google Ads and Increase conversions on their website.

The Challenge:

The digital journey of booking a hot air balloon safari, from first thought to final purchase, can be long and complex. If a balloon safari company wishes to reach customers in this day and era, it must do so with digital content and a savvy digital marketing campaign – all of which Charliecom Digital Marketing Team can bring to life.

The Maasai Mara has several hot air balloon companies, other attractions, and of course, competition. The goal was to provide extra visibility across the web for fishing tourists who might be seeking hot air balloon experiences in the Maasai Mara.

The Solution:

We started by designing a mobile responsive website for potential customers in Maasai Mara looking for things to do while on safari. We later continued by implementing vital SEO components across the board, from 301 redirects to on-page execution to enhance their search listings and improve their keyword positions.

We then created a content strategy and worked with other website owners for posting and increasing domain authority. Keeping the website up to date was important, along with adjusting mobile-friendliness for the user experience.

The Results: 

The new Search engine Optimised Website produced an extra 2000+ visitors in 3 months for a popular hot air balloon safari in Maasai Mara.

• 107% increase in conversion rate
• 87% increase in clicks to inquiry.
• 43% more traffic to key landing pages

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